This weekend we had a booth at Toronto’s annual Afrofest festival to promote the SUPAFRIK concept and listen to what people had to say about it. The feedback on the ground is very positive and we are energized by the creative talent pool that is Toronto.
The PR buzz for the pop-up has also been great so far, garnering mentions in some of the mainstream downtown Toronto print and online media, ahead of our media-only soft launch today.
NOW Magazine‘s Andrew Sardone listed SUPAFRIK as one of the “can’t miss debuts” in his style notes/store of the week column
The Grid mentions SUPAFRIK in its weekly selection of notable fashion events called “The Drop”
Blogto.com‘s Paul Agguire mentions SUPAFRIK in “This Week in Fashion” second only to the Joe Fresh store opening
Torontolife‘s highly coveted The Hype lists SUPAFRIK launch event on their “Todolist” along with Festival of India and the Taylor Swift concert
Metromorning on CBC Radio also name checked the SUPAFRIK launch as one of the top events to check for this weekend.
The Torontoist compiles a list of must-see events every weekend in a section called The Urban Planner . SUPAFRIK made the cut!
It’s looking great. See you on Friday!
Just a Reminder
The shop will be open from 3PM – 6PM. We might stop selling and close the registers for the launch party taking place from 7PM – 11PM
Items are in limited quantities so come aerly if you have your eye on anything in particular.