Category Archives: Fashion

Masquerade – Multimedia Fashion Presentation and Masked Ball Party

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#MasqueradeTO on twitter

On February 15, 2013 masked and decorated guests will join to celebrate modern fashion infused with African and Caribbean aesthetics and traditions. Toronto fashion label, Chinedesign presents “Masquerade”; the brand’s second exhibition mixing fashion and art as part of TD’s “Then and Now” Series for Black History Month.

Masquerade as it is performed all over Africa, is a complex and often secret ritual that is interwoven into the religious, political and social fabric of the people. The masks or the masquerade costumes are often believed to represent the spirits of ancestors and local deities. Carnival as it is practiced in the Caribbean and in South America is a mix of European and African notions of Masquerade and is becoming increasingly popular in Africa as well.

“Growing up in Nigeria, I have always been fascinated by Masquerades. I was captivated by the myth, costumes, and entranced by the music.” Shares Chinedu, designer of Chinedesign.

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Taking place simultaneously with popular Carnival celebrations around the globe, the evening will feature a mix of cultural elements beginning with a Diptych digital presentation by Another Africa, depicting the influence of African Masquerade on fashion, photography and art. The Masquerade Collection runway presentation is paired with an original soundtrack composed exclusively by Chinedu, and to celebrate the Carnival festivities a Masked Ball will follow where masks are mandatory until midnight.

The avant-garde “Masquerade” Collection features more than a dozen looks that Chinedu describes as, “designed for the spirits”, including custom designed prints. Each design features unorthodox materials such as cowry shells, woven chains, fringed leather, lace, traditional African indigo fabric, plants and large seeds that are commonly used in West African masquerade. Exquisite headpieces created in collaboration with British Milliner Keiron Vine, complete the style.

“As a fashion designer, my appreciation of masquerade has come to take on another dimension. I am enthralled by the aesthetic and garment technology of the masquerade and I have long nurtured the idea of creating my first “couture” collection, as opposed to “ready to wear”, by deconstructing and remixing elements of masquerade “

The event will take place on Friday February 15th at Daniels Spectrum, located at 585 Dundas Street East, Toronto. Doors open at 9pm and the multimedia fashion presentation will begin at 10pm followed by the Masquerade Ball. The style code is formal or African Traditional and masks are mandatory until midnight. For more information and to purchase tickets please visit www.chinedesign.com/masquerade

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*Opportunity* Interested in fashion design, social media or event production?

Masquerade by Chinedesign
Are you passionate about fashion design, social media or event production? Here’s an exciting opportunity to join the production team for Chinedesign’s “Masquerade” debut couture fashion show and masked ball party taking place this February in Toronto. We are looking for volunteers* to fill in the following roles (* indicates a paid position):

Stage Manager
Social Media Liason
Usher (2 spots)
Server* (2 spots) – Smart serve certified
Dresser/Designer Assistant (2 spots) FILLED
Decoration Assistant
Documentary Photographer*
Website Designer* (for another project. send email to imara@supafrik.com for this one)

Send an email to info@chinedesign.com for full description of the responsibilities and requirements of the position you are interested in. It’s a great opportunity to gain hands-on on experience and be involved in something that’s cutting edge and rich in culture. Please feel free to share this with your network if you think it will be of interest to them.

Masquerade is a part of of TD presents “Then and Now” Series 2013.

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Our Holiday Gift Shop Launches Tomorrow!

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If you missed us at one of the pop-ups  in Toronto or Washington DC don’t worry you know that we got you! We’ve been listening to your requests. Starting tomorrow you’ll be able to shop the SUPAFRIK pop-up online! We’ve cherry picked the best sellers from the past four pop-up shops and added a few surprises as well. New merchandise will be added at the start of the day, everyday for the 8 day duration so check back often for a chance to snap them up. When we say qualities are limited, we mean LIMITED. If you are still looking for that unique gift for your friends, family or yourself, wait till you see what we have at the SUPAFRIK Holiday Gift Shop!

Tune in to: SHOP.SUPAFRIK.COM to travel around the world in 8 days from December 13th to the 20th.

p.s. If you haven’t already, find SUPAFRIK on facebook, “like” us and check out the invite for updates: https://www.facebook.com/events/516292165061864/

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Recap: SUPAFRIK #4 [DC Edition]


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Last month, we partnered up with Lunchbox Theory, took the SUPAFRIK pop-up shop/gallery on the road and made our U.S. debut in Washington, D.C. About 300 people passed through Gallery O on H for the Thursday night launch event which included a fashion show featuring Chinedesign’s newest collection: “Marrakesh”, accesories by Ann & Arayata and an initimate acoustic set by Grammy nominated singer/songwriter and DC native Wayna. In addition to the work of Ethiopian-Canadian artist Kalikidan Assefa, the SUPAFRIK gallery also featured the amazing artwork of 11 local artists from DC/Maryland/Virginia area

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We also had an Afro-House Party with DJ Drewcool and a SUPAFRIK special Food Truck by the Fojol Brothers. DC came out in a major way and the event got alot of positive reviews from The Washington Post (Editor’s Pick!)AllThingsFashionDCLSP and bloggers ThatGirlKellieTriflesandTreasures and Heart|Print|Style. It was also listed as the go to event in HuffingtonPostWashingtonCity PaperDCistPrinceofPetworthThe Ravenous Creator, Fashion Dolls Noir and many more. Check out the {{[[video]]}} below by Siobhan Boland for a teaser of what we got up to in DC and check out instagram to experience it through the eyes of the audience.

[vimeo http://vimeo.com/52979568 w=500&h=400]

(Special Shout Out to the DMV family discovering SUPAFRIK for the first time! Thanks for welcoming us warmly! If you have not already joined us on facebook please do. We update it more regularly than this blog).

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Sneak Peek: The Making of the Marrakesh Collection

“It’s around 8:30PM on Friday. Less than a week before the Marrakesh collection is launched in DC and less than three days before I have to leave Toronto. I have a humanly impossible amount of stuff left to do but this woven label that recently came in the mail is the official point of no return. I have started and stopped this collection twice in as many years. Scrapped ideas and then dug up some of them up again only to re-trash them. I feel like I’ve been held hostage by this idea for too long. The woven label means “the end” but I suppose I should really start from the beginning….”

Chinedu Ukabam | Designer | Chinedesign

Click on the pictures below to see his behind the scenes creative process of the collection that will be making an exclusive debut in DC. Also join the facebok invite to keep track of all the local buzz we’ve been getting and some last minute surprise additions to the SUPAFRIK Experience.

SUPAFRIK #4 [DC Edition] Launch event and programming

The traveling SUPAFRIK pop-up shop/gallery is making its U.S. debut in Washington, D.C. from October 18th – October 21st, 2012. The opening night launch event on Thursday includes a fashion show featuring Toronto label Chinedesign‘s newest collection: “Marrakesh” making an exclusive world premier in DC and accesories by Ann & Arayata. And, performing new music from her upcoming third studio album, Grammy nominated singer/songwriter and DC native Wayna. Continue reading

Taking it international with SUPAFRIK #4

A B C D E F G H-Street, DC!

It’s been very quiet on the blog front because we’ve been busy. Now we’re ready to announce what we’ve been working on:

SUPAFRIK is going international!
And the first stop is: H-Street, Washington DC | October 18 – 21

Spread the word to your friends in the DMV (DC/Maryland/Virginia) area and beyond. Please pass this on to them and invite them to join the SUPAFRIK group on facebook so that they can stay tuned in to the movement. Stay tuned to this blog and facebook group for more updates about SUPAFRIK #4, learn about the new artists and designers that we are featuring as well as the exciting programming that we have lined up for the four day pop-up. We’re pulling out all the stops for the DC stop!

p.s. We are also taking suggestions for places to eat, boutiques to check out and things to do in the area. Hit us up in the comments!


Elle Magazine listed SUPAFRIK as top 5 fashionable events for the weekend
NOW Magazine‘s Andrew Sardone listed SUPAFRIK as one of the “can’t miss debuts” in his style notes/store of the week column
The Grid featured SUPAFRIK in two different sections for party and fashion event of the week!
Blogto.com‘s Paul Agguire mentions SUPAFRIK in  “This Week in Fashion”second only to the Joe Fresh store opening
Torontolife‘s highly coveted The Hype lists SUPAFRIK launch event on their“Todolist” along with Festival of India and the Taylor Swift concert
Metromorning on CBC Radio also name checked the SUPAFRIK launch as one of the top events to check for this weekend.
The Torontoist compiles a list of must-see events every weekend in a section called The Urban Planner . SUPAFRIK made the cut!