Tag Archives: NOW Magazine

The Aftermath of Afrotropolis Wanderland

We took a short hiatus from the blog to regroup and start sowing the seeds for the next projects but we’re back in effect, rejuvenated and excited for the months ahead.

Last February, Toronto was introduced to Afrotropolis-Wanderland; the fashion experience directed by fashion designer Chinedu Ukabam and sponsored by TD, a part of their Then and Now festival for Black History Month. Described by blogTO‘s Paul Aguire as “the one night only multi-sensory art exhibit”, the show was well received by fashion bloggers, industry elite, fashionistas and art lovers in attendance. Seated in the front row was popular fashion blogger Anita Clarke from IwantIgot, who said the show was “very cool and impeccably designed”.

Afrotropolis-Wanderland was the launch of Chinedu’s new collection of the same name and included fashion, film and art that was inspired by different periods in black history, cultural markers and iconic people of African origin. (click here to see the picture gallery from the show). This collaborative effort featured the work of visual artists Jimmy Chiale and Kalkdian Assefa, who created designs that were “remixed” to create print textiles. Continue reading

The Buzz Thus Far

This weekend we had a booth at Toronto’s annual Afrofest festival to promote the SUPAFRIK concept and listen to what people had to say about it. The feedback on the ground is very positive and we are energized by the creative talent pool that is Toronto.

The PR buzz for the pop-up has also been great so far, garnering mentions in some of the mainstream downtown Toronto print and online media, ahead of our media-only soft launch today.

NOW Magazine‘s Andrew Sardone listed SUPAFRIK as one of the “can’t miss debuts” in his style notes/store of the week column
The Grid mentions SUPAFRIK in its weekly selection of notable fashion events called “The Drop”
Blogto.com‘s Paul Agguire mentions SUPAFRIK in  “This Week in Fashion” second only to the Joe Fresh store opening
Torontolife‘s highly coveted The Hype lists SUPAFRIK launch event on their “Todolist” along with Festival of India and the Taylor Swift concert
Metromorning on CBC Radio also name checked the SUPAFRIK launch as one of the top events to check for this weekend.
The Torontoist compiles a list of must-see events every weekend in a section called The Urban Planner . SUPAFRIK made the cut!

Blogs like iwantigot and ciaafrique have also been instrumental in spreading the word as their posting has been copied, pasted and reposted by others in the blogsphere

It’s looking great. See you on Friday!

Just a Reminder
The shop will be open from 3PM – 6PM. We might stop selling and close the registers for the launch party taking place from 7PM – 11PM
Items are in limited quantities so come aerly if you have your eye on anything in particular.