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Masquerade – Multimedia Fashion Presentation and Masked Ball Party


#MasqueradeTO on twitter

On February 15, 2013 masked and decorated guests will join to celebrate modern fashion infused with African and Caribbean aesthetics and traditions. Toronto fashion label, Chinedesign presents “Masquerade”; the brand’s second exhibition mixing fashion and art as part of TD’s “Then and Now” Series for Black History Month.

Masquerade as it is performed all over Africa, is a complex and often secret ritual that is interwoven into the religious, political and social fabric of the people. The masks or the masquerade costumes are often believed to represent the spirits of ancestors and local deities. Carnival as it is practiced in the Caribbean and in South America is a mix of European and African notions of Masquerade and is becoming increasingly popular in Africa as well.

“Growing up in Nigeria, I have always been fascinated by Masquerades. I was captivated by the myth, costumes, and entranced by the music.” Shares Chinedu, designer of Chinedesign.


Taking place simultaneously with popular Carnival celebrations around the globe, the evening will feature a mix of cultural elements beginning with a Diptych digital presentation by Another Africa, depicting the influence of African Masquerade on fashion, photography and art. The Masquerade Collection runway presentation is paired with an original soundtrack composed exclusively by Chinedu, and to celebrate the Carnival festivities a Masked Ball will follow where masks are mandatory until midnight.

The avant-garde “Masquerade” Collection features more than a dozen looks that Chinedu describes as, “designed for the spirits”, including custom designed prints. Each design features unorthodox materials such as cowry shells, woven chains, fringed leather, lace, traditional African indigo fabric, plants and large seeds that are commonly used in West African masquerade. Exquisite headpieces created in collaboration with British Milliner Keiron Vine, complete the style.

“As a fashion designer, my appreciation of masquerade has come to take on another dimension. I am enthralled by the aesthetic and garment technology of the masquerade and I have long nurtured the idea of creating my first “couture” collection, as opposed to “ready to wear”, by deconstructing and remixing elements of masquerade “

The event will take place on Friday February 15th at Daniels Spectrum, located at 585 Dundas Street East, Toronto. Doors open at 9pm and the multimedia fashion presentation will begin at 10pm followed by the Masquerade Ball. The style code is formal or African Traditional and masks are mandatory until midnight. For more information and to purchase tickets please visit www.chinedesign.com/masquerade


*Opportunity* Interested in fashion design, social media or event production?

Masquerade by Chinedesign
Are you passionate about fashion design, social media or event production? Here’s an exciting opportunity to join the production team for Chinedesign’s “Masquerade” debut couture fashion show and masked ball party taking place this February in Toronto. We are looking for volunteers* to fill in the following roles (* indicates a paid position):

Stage Manager
Social Media Liason
Usher (2 spots)
Server* (2 spots) – Smart serve certified
Dresser/Designer Assistant (2 spots) FILLED
Decoration Assistant
Documentary Photographer*
Website Designer* (for another project. send email to imara@supafrik.com for this one)

Send an email to info@chinedesign.com for full description of the responsibilities and requirements of the position you are interested in. It’s a great opportunity to gain hands-on on experience and be involved in something that’s cutting edge and rich in culture. Please feel free to share this with your network if you think it will be of interest to them.

Masquerade is a part of of TD presents “Then and Now” Series 2013.